Tuesday, 17 October 2017

Social Media Optimization Along With Content Marketing And Its Importance In 2017

According to Wikipedia, Social Media Optimization, known as SMO, in short, is ¨the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites such as Facebook, Twitter, video sharing websites and blogging sites.¨

Social Media Optimization functions similarly to SEO as both work towards acquiring as much traffic as possible for a site. One of the major objectives of social media optimization is to propel online profiles to share the content´s links to website to as many social media platforms as possible. Social media optimization primarily functions to generate content that is unique and captivating, to say the least. And, when we talk content, we are not limiting it to just text—it could be fun video snippets, wonderfully captured images of picturesque views etc.

Social Media OptimizationGone are the days when people used to solely rely on TV channels to know the news. Since 2010, with younger people on the forefront, social media platforms have usurped TV channels as the number 1 source for news.

So, what strategies are required to ensure social media optimization?

Well, you need to do a variety of things to ensure social media optimization.

  • First and foremost, it is imperative for you to acquire backlinks to your site.
  • You must also generate numerous inbound links. You must integrate links to your sites in order to enhance the user experience.
  • You should also focus on tagging and bookmarking and you can easily do so by installing features such as ¨add to Twitter, add to Instagram etc.¨ Of course, you must give other people permission to use your content.
  • In order to drive visitors to your website, you can consider integrating YouTube videos to your site. You should also ensure that your content reaches relevant sites through whatever way possible. Doing this will increase the chances of your site building back links.

What is the importance of Social Media Optimization?

InstagramGetting involved with social media optimization will provide you with a host of benefits and advantages. So, how can it help you exactly?

  • Well, firstly, social media optimization will not create a hole in your pocket; it is cost effective. Compared to traditional forms of marketing, social media optimization is simply dirt cheap and it helps drive traffic from different sources. Your site will no longer have to solely depend on search engines.
  • Since you are in complete charge of the operation, you can only share your content to sites and social media platforms that are relevant to what you are providing, thus, helping you reach target audience.
  • Social media optimization basically does a stellar job of helping build brands; it helps increase the awareness of a product, event, or brand through the use of numerous social media platforms.
  • People talk a lot and they generally speak a lot about things they see on social media platforms. If the products, services, and content etc. are to their liking, they will tell their relatives about it. They will be able to share the products, services, and content to their friends, relatives through social media platforms easily. Thus, they end up subconsciously advertising for you.
  • Social media optimization also plays an instrumental role in helping increase relevant links; search engines love links that are created through tagging, sharing, bookmarking, and posting. The more backlinks you have, the more the chances of your site ranking high in search engines.

Why must you use Social Media Optimization?

Social Media Optimization can work as a communication channel for you and your viewers, visitors, customers. By having a strong online presence, your visitors and customers can easily reach you through your social media profile. When your customers can reach you easily and vice-versa, you will be able to respond to their queries, complaints, and suggestions etc. as soon as possible. And, when you provide them with a quick reply, it will assure the customers of your credibility as a reliable business organization, therefore, ensuring customer satisfaction. This mode of communication will ultimately strengthen your relationship with your customer and it will help you cater to the needs and requirements of your customers as well.

The post Social Media Optimization Along With Content Marketing And Its Importance In 2017 appeared first on Amrut Services.

source https://amrutservices.com/social-media-optimization-along-content-marketing-importance-2017/

Monday, 9 October 2017

How To Boost Your Links With Topical Relevance

According to the site, Searchmetrics.com, ¨ Topical relevance is mainly used in conjunction with backlinks. Websites that carry similar content are said to have topical relevance. Backlinks from websites that are topically relevant have more impact on a website´s position in search results than backlinks from sites that are not related. Search engines assume that topically relevant links are used to offer users additional information that could be helpful¨

Although SEO strategies have changed over the years largely owing to Google´s ever-changing search algorithms, the only thing that has remained uniform is the paramount importance of links. However, you should understand that obtaining links from just about anywhere will not help your site at all. You must put more emphasis into getting the right link instead. In current times, a lot of emphasis is given to the relevance of the links.  For instance, the site linking to another site must either provide similar content or additional relevant information and help. If you have these types of links, you will enjoy numerous advantages. However, if the links you possess are irrelevant and if Google categorizes them as spam links, those links will be as useful as vestigial organs in a human body. Luckily for you, all the sites that link to you need not necessarily be pertinent; only the page needs to be relevant.

Performing SEO locally

Although it could certainly help your cause if you acquire relevant links to your site from all over the globe, it could be insignificant when in competition with the local sites that have been optimized masterfully, therefore, preventing you from reaching a high rank in the search engines. Therefore, in such cases, you should aim to get local links to your site regardless of its relevance to your site or the product you offer. This will give credentials to your site and help your reach higher rankings in the local search engine.

Here is one article, although its old, but have good points:

Repurposing Content: 6 Steps to Boost Backlinks & Rankings 5x

Do you frequently make great post on your blog yet you still don’t see the traffic or customers rolling in?
In 2016, creating content is more than just writing niche specific articles on your blog.
Now there are a ton of different types of content and different ways to share these pieces of content. Repurposing Content: 6 Steps to Boost Backlinks & Rankings 5x

The question arises: What will you do to acquire the relevant links that you require?

If you are simply focusing on SEO optimization through links with tropical relevance, you should do everything in your hands to attract the sites that are relevant to your website; you should tempt them into linking to your site. For instance, one of the easiest ways to do so is to write instructional posts. If you are providing solutions on how to change a brake tire, a business website that deals with brake tires will be tempted into linking to your site. Posting pictures of how you accomplished the task on social media platforms can help your site get major publicity too.

Let us be brutally honest here; you might produce wonderful, quality content that boasts of the appropriate length and doesn´t go off on tangents, but the truth is, it can´t promote itself; that´s where you come in! You shouldn´t feel embarrassed to send the content to a relevant site. What do you have to lose? They might not link to your site, and that´s it! Consider the benefits you might potentially get from sending your content to a relevant site; the site could end up sharing the post, in turn, bringing in more traffic to your site, and God forbid, even end up bringing links to your post.

Topical relevancy

When dealing with SEO locally, you should instead direct your focus in a different area. The goal here is to target the local market. However, it isn´t necessary for you to only get links that are relevant to your content and services. The objective here is to get local links to your site regardless of its relevance to your site or the product you offer. This will give credentials to your site and help your reach higher rankings in the local search engine.

So, how do you acquire local backlinks?

When you are attempting to acquire local backlinks, you should focus on grabbing headlines locally. If you generate content that the local station or tabloid would be interested in, you might end up getting the local station or tabloid linking to your site. Another quick-fire method of getting local backlinks is through association with the local charity organizations and businesses.

Therefore, when attempting to boost your links, you should first know whether you want your website to perform well locally or globally. However, by now, you should be well aware of the importance of relevancy; it is not only about acquiring backlinks. If the links you possess are irrelevant and if Google categorizes them as spam links, those links will be as useful as vestigial organs in a human body.

The post How To Boost Your Links With Topical Relevance appeared first on Amrut Services.

source https://amrutservices.com/boost-links-topical-relevance/

Thursday, 21 September 2017

Focus On Long Tail Keywords For Better Visibility

Is it easier to rank on Google for Long tail keywords?

If you have following questions

  • What is long tail keywords in SEO?
  • How do you do keyword research?
  • What is the long tail phenomenon?
  • What is keyword research in SEO?

Read my in-depth article to help you understand how to get better customer by making your website copy, blog, press releases, YouTube video with these forgotten techniques that are still working for many marketers.

As search engine optimizers we are used to researching keywords and finding the most relevant ones for SEO purposes. Keywords are essential components of our search engine marketing strategy through which we aim to rank high on search engines, and also drive traffic through increasing the website’s visibility for the search terms that we are targeting. We talk about relevant keywords, those that relate closely to the products and services that we offer on our web pages. Now, if we look carefully, ranking high for such search terms is almost next to impossible as the competition for such search terms and general keywords is high. Almost everyone is trying hard to rank for these search terms.

Long tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. Source Yoast

My teachers taught me not to do so. Why? When we begin our search engine optimization game, we must plan to hit the target with less competitive keywords. These are the words or phrases that are less often used by web visitors; however, these are mostly used by those visitors who are at the closing end of the buying cycle. Online search begins with the most specific or we shall say general keywords, where people have just started to find the products they need. They get more precise in their search when they get serious about buying and hence, the search terms then get more purposeful and gain more depth.

These set of words used by web surfers are referred to as “long tail ends” – and are the set of words that pertain to what the searcher, in particular, is interested in.

Long Tail Keyword Examples

If I am beginning to search for jeans, I will type in the keyword “jeans,” but with the span of my search, as my learning about the product enhances, I would get more detailed with my search and look for particulars like “stonewashed sandblast jeans in 12oz denim.” Not every jeans seller will optimize for these search terms, knowing that the traffic for these terms would be low; hence the window opens for you to do so.

Long Tail Search Marketing Valuable Tip

Optimizing for low traffic searched long tail keywords (low hanging fruit) helps in gaining top search engine rankings for these specific search terms. The competition level is low, gives us the opportunity to gain top visibility. Although the traffic for such terms might be low, the conversion level might be high, and people arriving would know particularly what they are searching for making conversion a reality.

Long Tail SEO for Lawyers to get Better Cases – Report by Lawyer SEO Expert Qamar Zaman

Advantages of Contents with Long Tail Keywords in a Lawyer Site

Researching Your Long Tail Keywords – The Low Hanging Fruit

Keyword research is an important part of search engine optimization. Although we may be familiar with the process of selecting keywords without it, it remains essential to conduct keyword research to anchor what must be done. Many keyword research tools are available online – the most used include the Google Keyword Research tool, Wordtracker, and many others. Researching keywords may not be rocket science, but this is a place where many of my friends make mistakes.

An ethical war is played between the high competition and highly trafficked keywords and those that have a lower level of competition. I usually select the average level trafficked keywords and re-engineer them, or in other words, research these keywords further to gain insight into what would be the most useful long tail ends that could be used for SEO. Word tracker gives you the option to click search next to every keyword in its results and helps you to pick up the less competitive options to be used for SEO.

With the Google keywords tool, you can pick a word to research, get needed insights and arrive at the long tail end that could be used in the optimization process.

At this point, we are not yet done with the process. We must check these search terms on Google before actually embedding them into our text and on our web pages to check the level of competition. Google analytics would help us further when we optimize our web pages with the selected long tail ends.

Monitoring Performance of Keywords That Convert

Time has taught us many things. Once we are done with our optimization process, monitoring our performance will help us to adjust and tweak our keyword strategy and replace the low-performing keywords. Thus we will improve our online presence.

By: Mehul Dedhia
Affordable Link Building Expert

Skype ID: mehul.dedhia9999

The post Focus On Long Tail Keywords For Better Visibility appeared first on Amrut Services.

source https://amrutservices.com/focus-long-tail-keywords-better-visibility/

Google Maps For Local Search Engine Optimization – How Can It Bring You More Customers?

When you are working on SEO, you must try to look for different avenues to reach your target. And, if you are a local business attempting to rank high in search engines, it can get a bit competitive. Although it could certainly help your cause if you acquire relevant links to your site from all over the globe, it could be insignificant when in competition with the local sites that have been optimized masterfully, therefore, preventing you from reaching a high rank in the search engines. There are other ways for you to create a strong presence online and one of the ways includes investing in Google Maps.

How can Google Maps help you bring more customers?

If reports published by Google are to be believed, more than 90% of customers get their products from local business operations. Hence, it is essential for you to locally optimize your business. Statistics provided by Google state that over 50 percent of users that are on the lookout for retail stores utilize Google Maps to navigate their way to the stores while more than 70 percent of the consumers utilize location-based services to find their way.

What are some of the effective Google Maps SEO practices for local purpose?

Google Maps For Local SEOFirst and foremost, you must use Google Local in order to seek optimum results and innumerable benefits. Google Local comprises of two main features—Google Places for Business and Local Google+ pages. So, how do they differ? Well, Google Places for Business focuses on ensuring that the target audience of your business has all the correct information on your business enterprise including contact information, address, opening hours, and contact information. On the other hand, Local Google + pages work effectively in helping you converse with your customers. And, when your customers can reach you easily and vice-versa, you will be able to respond to their queries, complaints, and suggestions etc. as soon as possible. And, when you provide them with a quick reply, it will assure the customers of your credibility as a reliable business organization, therefore, ensuring customer satisfaction and helping you get more exposure.

When choosing categories for your business, you should ensure that your business specifically provides everything relevant to the category chosen. In order to ensure that your site ranks high in local Google maps searches, you must have reliable sites talking glowingly of your site. It also helps if you have plenty of reviews talking about your services; the more the reviews, the more the chances of your site ranking higher in the local search engine.  Reports and statistics provided by Nielsen state that more than 90 percent of customers trust recommendations and reviews provided by third parties. Google gives a lot of emphasis on reviews provided by customers on third party reviews, and if your business site has plenty of positive remarks, you will feature in the Google search engine more noticeably. Google takes into consideration how many reviews you boast on third-party reviews such as YP.com, tripadvisor.com, and Yelp etc. Therefore, you must do whatever possible to persuade your customers into providing reviews on the third party sites. You can encourage them to do so by reminding them after purchases and letting them know how their reviews could make or break your business.

When forming a business title, it is necessary for you to fill it with relevant keywords. However, we would advise you against cramming the title with keywords. In order to rank high, it is imperative that your site boasts of links from local sites. The goal here is to target the local market. However, it isn´t necessary for you to only get links that are relevant to your content and services. The objective here is to get local links to your site regardless of its relevance to your site or the product you offer. This will give credentials to your site and help your reach higher rankings in the local search engine.

Another factor to review in order to bolster your rankings is to consider including your State and City to your site´s title on every page; this will undoubtedly help grab Google´s attention. Since there are many people that use Google Earth, you also shouldn´t miss out on the opportunity to lure them in. However, in order to entice them, you must first add a Google KML file and GEO Sitemap Notations.

Please check our off-page SEO services which are very effective for boosting Google Maps.

The post Google Maps For Local Search Engine Optimization – How Can It Bring You More Customers? appeared first on Amrut Services.

source https://amrutservices.com/google-maps-local-search-engine-optimization-can-bring-customers/

Sunday, 17 September 2017

IFTTT Syndication Network For Content Marketing And Search Engine Optimization

Without beating about the bush, let´s discuss what IFTTT Syndication stands for. IFTTT is basically the short form of ¨if this then that.¨ When explained, it means that when an event occurs in a particular channel, the action automatically triggers an action within another one. IFTTT is a web-based tool that has a host of benefits and it can be used as an effective SEO strategy to increase traffic to a site, followers, shares and all that.

According to Wikipedia, IFTTT is a, ¨ free web-based service that people use to create chains of simple conditional statements called applets. An applet is triggered by changes that occur within other web services such as Gmail, Facebook, Instagram, or Pinterest. An applet may send an e-mail message if the user tweets using a hashtag or copy a photo on Facebook to a user´s archive if someone tags a user in a photo.¨

Generally, the IFTTT boasts of two different types of syndication and they are branded network and persona network. A branded network would basically require one to either use the name of a person or a brand on all the network accounts. Persona network would require one to use a different set of keywords to function as the names of accounts.

IFTTT Syndication For Content Marketing

How to set up and install IFTTT syndication network operations?

In order to set up IFTTT, there is a requirement for you to create an account on IFTTT.com. After doing that, you can choose to add the channels and social media platforms you would like to add to the service. Some of these channels may include Facebook profile, Twitter account, WordPress account etc. Then, you will need to activate these profiles and give permission to IFTTT to post to them. After that, you will need to search for your RSS feed. Your RSS feed is updated every time you upload new content to your profile. And, we will need the RSS feed to function as a trigger to get the IFTTT operational.

IFTTT Syndication Network used for SEO purposes

IFTTT Syndication Network can be used for multiple SEO purposes. There are plenty of social media platforms available these days and we need to have a strong presence in all of them. However, updating each individual post on these different platforms can be an arduous task. Luckily, we no longer need to pay attention to each of these platforms as IFTTT can help automatically syndicate the post from one of the social media platform to the other different accounts. For instance, if you post a status on Twitter, using the IFTTT will automatically help syndicate the post to your other social media platforms and channels. IFTTT is the short form of ¨If this then that.¨ Your RSS feed will be categorized as the ¨If this¨ segment of the recipe and your social account falls under the ¨If that¨ category. Thus, whenever you upload an article in your site, your feed will also be automatically updated. So, what happens when your feed is updated? Well, the IFTTT then comes into play and uploads that particular article on all of your social media accounts.

However, we would advise you to respond to your posts individually and not have an automated response. After all, no one likes being replied to by a robot; we all crave for a human presence.

There isn’t a dearth of channels and recipes on offer on the IFTTT website. Therefore, you can have the pick of the bunch or simply create your own recipe from the channels available; there are close to 300 channels available for you to choose from. The web tool also boasts of different actions and triggers that you can customize to your needs, requirements and convenience. So, all that is required for you to do on the IFTTT website is to choose one trigger and pick the action that you would like to occur when the trigger is set to motion; this process, in short, is known as formulating a recipe.

There is another way to effectively use the IFTTT syndication network for SEO purposes. You can use the network to help produce ideas from people active in various social media platforms.  You can use IFTTT to help accumulate relevant pictures posted on social media accounts such as Instagram, Facebook, Pinterest etc., and save them to your account. After you have enough material to integrate into your new post, you should first proceed to ask the owner for permission to use it. And, more often than not, the owner will wax lyrical of your post on social media platforms himself/herself.

The post IFTTT Syndication Network For Content Marketing And Search Engine Optimization appeared first on Amrut Services.

source http://amrutservices.com/ifttt-syndication-network-content-marketing-search-engine-optimization/

Friday, 8 September 2017

Keyword Research For Search Engine Optimization

In order to have an optimized site, it is of paramount importance for your content to be filled with relevant keywords. When focusing on keywords, you shouldn´t only subject or limit to a couple of words. Instead, you should identify words that are relevant to the topic. Therefore, it is just as important to pick the right keywords as it is to include them in the content. For example, if you are writing content about baking a chocolate brownie, you will need to fill your content with relevant words such as dark chocolate, vanilla essence, cocoa powder—basically ingredients that are required to bake a chocolate brownie. You should also know that a right keyword will help you attract the right kind of visitors—the ones that are actually looking for solutions provided by your content.

Let us provide you with details on how to research for keywords. Before we fill you in on the details, you should know that research for keyword is a continuous operation. You must consider modifying the keywords every now and then for optimum benefits. Doing keyword research has a host of benefits and some of them are; it helps you forecast the demand rate, adjust to the ever-changing market conditions, and let you know what searchers are seeking for!
SEO Keywords

  • Integrating the keywords together

When integrating the keywords together as group keywords, you must ensure that the keywords are relevant to one another. You should also focus on forming groups of keywords according to the intent of the searcher. For instance, a person browsing for ¨football games¨ can also be on the lookout for ¨Premier league games¨ or ¨International soccer matches.¨ Here, the keywords all concentrate on the subject, ¨Football.¨ Not only are the keywords relevant to one another, they also suit to what the browser is searching for.

  • Using the target keyword and modifiers in the title of your content and URLs

There´s no two ways about it; you must simply use the target keyword in the title of your content. In addition to that, you can also use modifiers that function as an adjective or an adverb to describe the title, which, in turn, can help you rank better.  You should also be well aware that URLs filled with keywords are important for optimizing SEO, as doing so can help your site reach a higher rank in the search engine results. The authorities at Google have stated that the words after the fifth word don´t carry much weight in the URL anymore; hence, you must include the keywords in the first five words of your URL for better results.

  • Include keyword in an image file

A very easy way to optimize your site is by including a keyword in an image file. Including the keyword in an image file will provide Google with an idea of what your content is trying to convey. When you don´t do that, all that Google views is pictures that have either alt text¨ blue widgets¨ or alt text ¨green widgets¨ written, leading Google into believing that your site focuses on only widgets. When filling out the alt tags, it is necessary to only include a key word or two. For instance, you should write alt=¨chocolate brownie¨ instead of alt=¨chocolate brownie best in the world cheap quality ingredients¨.

  • Using research tools to find the right keyword

There are plenty of keyword research tools that allow you to identify a proper list of keywords to target, thus, enabling you to get in touch with your selected consumers. Some of the keyword research tools you can use to find the right keyword are Ahrefs keyword explorer tool, Ubersuggest, AdWords keyword planner tool, and Moz´s keyword research tool etc.

  • Using keywords in your headings and subheadings

Incorporating keywords in your headings and subheadings is one of the best SEO strategies. When you do this, it allows Google to have a better idea of what your content is trying to convey, in turn, allowing it to categorize the content accordingly and relevantly. This will undoubtedly help you reach your target audience.  Therefore, you must use keywords in your H1, H2, or H3 tags.

  • Know the reach of your keyword

Here´s a harsh truth, ¨Not all men are created equal.¨ Similarly, keywords too differ with some being more effective than others. Therefore, it is essential for you to identify the powerful keywords. In order to have a better idea of how strong a keyword is, you should know if the keyword has a large search volume and if it is competitive. You should also choose a keyword that you think will reach the targeted audience. The keyword must have a close association to your site.

source http://amrutservices.com/keyword-research-for-search-engine-optimization/

Tuesday, 29 August 2017

Off-page search engine optimization In 2017

Before we discuss the various off-page search engine optimization strategies, it is important to understand what it means exactly. Off-page search engine optimization is basically a method of attracting more visitors to a particular site by making sure that the site is prominently shown by search engine results; the method includes everything you implement away from your website to elevate the profile of your website. While on-page SEO is done on the site itself, off-page SEO is done away from the site. For instance, writing a guest post for other site is a way of doing off-page site promotion.

Link Building and Off Page SEOSo, what are some of the off-page SEO strategies you can implement? Have a look below;

  • Submit your blogs to blog directories

By submitting your blogs to blog directories, you will increase your chances of obtaining and building effective back links. When opting for a directory, it is imperative that you only opt for a listing that is relevant to the service you provide. While doing this, you shouldn´t expect wonderful results overnight. On the bright side, the results will be more distinct in the long run.

  • Engage in social media platforms

These days, if you want your site to be renowned, it is of paramount importance for you to have a strong online presence. By interacting with people on various social media platforms, you will be promoting your site, which, in turn, will only aid in the expansion of your site or business. Doing this can also aid in the increase of back links you acquire. Therefore, engaging in social media platforms is a powerful off-page SEO strategy. If your site is regarded as one of the best in its category, it gets easier to optimize it. Having people talk good about your site both online and offline is the key here.

  • Submit your content to submission directory

When submitting your content to a submission directory, you should ensure that the content you provide is distinct and of the highest quality. If you submit a poorly written article that lacks substance and is only filled with an abundance of keywords, chances of the article being rejected are high. Before submission, you must also make sure that you provide the content with a relevant title that belongs to a particular, specific bracket.

  • Use social bookmarking sites

One of the easiest ways you can increase visitors to your site is by making effective use of social bookmarking sites.  You will do your site a huge favor if you bookmark it on commercial and marketable social bookmarking websites.

  • Submit the videos to popular submission sites

Submitting your videos to popular video submission sites is almost a guaranteed way of obtaining effective back links; that´s largely because submission websites that deal with videos usually boast of high PR. When submitting your videos, it is imperative that you provide the video with relevant title, tags, description and reference links.

  • Become active in forums and the online community

You must become active in forums and the online community in general if you intend to make your site renowned. When interacting with the people online, it is essential for you to only participate in forums relevant to the services, content, and product your business or site offers. Therefore, if you intend to build credibility, you must provide solutions to people´s queries and give them direction and advice.  If you are genuine and proactive, your actions will speak volumes about the content, product, service you provide.

  • Submit your images to commercial submission sites

You can also acquire quality back links if you submit your images to commercial submission sites. When submitting your images, it is imperative that you provide the pictures with relevant title, tags, description and reference links. You will also do your site a big favor if you optimize the images by providing them with short keyword influenced URL.

  • Focusing on content

Content will always be king here, but content is not only limited to ¨text, videos, and images,¨ published and shared through numerous social media platforms. It could mean a wide variety of things including the tag lines of the site to the logo, to the blog text, signage etc. Content means the entire viewing experience of the searcher.

  • Submit your infographics to commercial submission sites

Another way of getting quality back links is through the submission of infographics to relevant submission sites. Visit any popular site; you will see that the content there consists of infographics. What is it about infographics that make it so popular? Well, it is simply pleasing to the eyes and it provides one with a summary of the entire content.

Important links:

source http://www.amrutservices.com/off-page-search-engine-optimization-in-2017/