Thursday, 21 September 2017

Google Maps For Local Search Engine Optimization – How Can It Bring You More Customers?

When you are working on SEO, you must try to look for different avenues to reach your target. And, if you are a local business attempting to rank high in search engines, it can get a bit competitive. Although it could certainly help your cause if you acquire relevant links to your site from all over the globe, it could be insignificant when in competition with the local sites that have been optimized masterfully, therefore, preventing you from reaching a high rank in the search engines. There are other ways for you to create a strong presence online and one of the ways includes investing in Google Maps.

How can Google Maps help you bring more customers?

If reports published by Google are to be believed, more than 90% of customers get their products from local business operations. Hence, it is essential for you to locally optimize your business. Statistics provided by Google state that over 50 percent of users that are on the lookout for retail stores utilize Google Maps to navigate their way to the stores while more than 70 percent of the consumers utilize location-based services to find their way.

What are some of the effective Google Maps SEO practices for local purpose?

Google Maps For Local SEOFirst and foremost, you must use Google Local in order to seek optimum results and innumerable benefits. Google Local comprises of two main features—Google Places for Business and Local Google+ pages. So, how do they differ? Well, Google Places for Business focuses on ensuring that the target audience of your business has all the correct information on your business enterprise including contact information, address, opening hours, and contact information. On the other hand, Local Google + pages work effectively in helping you converse with your customers. And, when your customers can reach you easily and vice-versa, you will be able to respond to their queries, complaints, and suggestions etc. as soon as possible. And, when you provide them with a quick reply, it will assure the customers of your credibility as a reliable business organization, therefore, ensuring customer satisfaction and helping you get more exposure.

When choosing categories for your business, you should ensure that your business specifically provides everything relevant to the category chosen. In order to ensure that your site ranks high in local Google maps searches, you must have reliable sites talking glowingly of your site. It also helps if you have plenty of reviews talking about your services; the more the reviews, the more the chances of your site ranking higher in the local search engine.  Reports and statistics provided by Nielsen state that more than 90 percent of customers trust recommendations and reviews provided by third parties. Google gives a lot of emphasis on reviews provided by customers on third party reviews, and if your business site has plenty of positive remarks, you will feature in the Google search engine more noticeably. Google takes into consideration how many reviews you boast on third-party reviews such as YP.com, tripadvisor.com, and Yelp etc. Therefore, you must do whatever possible to persuade your customers into providing reviews on the third party sites. You can encourage them to do so by reminding them after purchases and letting them know how their reviews could make or break your business.

When forming a business title, it is necessary for you to fill it with relevant keywords. However, we would advise you against cramming the title with keywords. In order to rank high, it is imperative that your site boasts of links from local sites. The goal here is to target the local market. However, it isn´t necessary for you to only get links that are relevant to your content and services. The objective here is to get local links to your site regardless of its relevance to your site or the product you offer. This will give credentials to your site and help your reach higher rankings in the local search engine.

Another factor to review in order to bolster your rankings is to consider including your State and City to your site´s title on every page; this will undoubtedly help grab Google´s attention. Since there are many people that use Google Earth, you also shouldn´t miss out on the opportunity to lure them in. However, in order to entice them, you must first add a Google KML file and GEO Sitemap Notations.

Please check our off-page SEO services which are very effective for boosting Google Maps.

The post Google Maps For Local Search Engine Optimization – How Can It Bring You More Customers? appeared first on Amrut Services.



source https://amrutservices.com/google-maps-local-search-engine-optimization-can-bring-customers/

Sunday, 17 September 2017

IFTTT Syndication Network For Content Marketing And Search Engine Optimization

Without beating about the bush, let´s discuss what IFTTT Syndication stands for. IFTTT is basically the short form of ¨if this then that.¨ When explained, it means that when an event occurs in a particular channel, the action automatically triggers an action within another one. IFTTT is a web-based tool that has a host of benefits and it can be used as an effective SEO strategy to increase traffic to a site, followers, shares and all that.

According to Wikipedia, IFTTT is a, ¨ free web-based service that people use to create chains of simple conditional statements called applets. An applet is triggered by changes that occur within other web services such as Gmail, Facebook, Instagram, or Pinterest. An applet may send an e-mail message if the user tweets using a hashtag or copy a photo on Facebook to a user´s archive if someone tags a user in a photo.¨

Generally, the IFTTT boasts of two different types of syndication and they are branded network and persona network. A branded network would basically require one to either use the name of a person or a brand on all the network accounts. Persona network would require one to use a different set of keywords to function as the names of accounts.

IFTTT Syndication For Content Marketing

How to set up and install IFTTT syndication network operations?

In order to set up IFTTT, there is a requirement for you to create an account on IFTTT.com. After doing that, you can choose to add the channels and social media platforms you would like to add to the service. Some of these channels may include Facebook profile, Twitter account, WordPress account etc. Then, you will need to activate these profiles and give permission to IFTTT to post to them. After that, you will need to search for your RSS feed. Your RSS feed is updated every time you upload new content to your profile. And, we will need the RSS feed to function as a trigger to get the IFTTT operational.

IFTTT Syndication Network used for SEO purposes

IFTTT Syndication Network can be used for multiple SEO purposes. There are plenty of social media platforms available these days and we need to have a strong presence in all of them. However, updating each individual post on these different platforms can be an arduous task. Luckily, we no longer need to pay attention to each of these platforms as IFTTT can help automatically syndicate the post from one of the social media platform to the other different accounts. For instance, if you post a status on Twitter, using the IFTTT will automatically help syndicate the post to your other social media platforms and channels. IFTTT is the short form of ¨If this then that.¨ Your RSS feed will be categorized as the ¨If this¨ segment of the recipe and your social account falls under the ¨If that¨ category. Thus, whenever you upload an article in your site, your feed will also be automatically updated. So, what happens when your feed is updated? Well, the IFTTT then comes into play and uploads that particular article on all of your social media accounts.

However, we would advise you to respond to your posts individually and not have an automated response. After all, no one likes being replied to by a robot; we all crave for a human presence.

There isn’t a dearth of channels and recipes on offer on the IFTTT website. Therefore, you can have the pick of the bunch or simply create your own recipe from the channels available; there are close to 300 channels available for you to choose from. The web tool also boasts of different actions and triggers that you can customize to your needs, requirements and convenience. So, all that is required for you to do on the IFTTT website is to choose one trigger and pick the action that you would like to occur when the trigger is set to motion; this process, in short, is known as formulating a recipe.

There is another way to effectively use the IFTTT syndication network for SEO purposes. You can use the network to help produce ideas from people active in various social media platforms.  You can use IFTTT to help accumulate relevant pictures posted on social media accounts such as Instagram, Facebook, Pinterest etc., and save them to your account. After you have enough material to integrate into your new post, you should first proceed to ask the owner for permission to use it. And, more often than not, the owner will wax lyrical of your post on social media platforms himself/herself.

The post IFTTT Syndication Network For Content Marketing And Search Engine Optimization appeared first on Amrut Services.



source http://amrutservices.com/ifttt-syndication-network-content-marketing-search-engine-optimization/

Friday, 8 September 2017

Keyword Research For Search Engine Optimization

In order to have an optimized site, it is of paramount importance for your content to be filled with relevant keywords. When focusing on keywords, you shouldn´t only subject or limit to a couple of words. Instead, you should identify words that are relevant to the topic. Therefore, it is just as important to pick the right keywords as it is to include them in the content. For example, if you are writing content about baking a chocolate brownie, you will need to fill your content with relevant words such as dark chocolate, vanilla essence, cocoa powder—basically ingredients that are required to bake a chocolate brownie. You should also know that a right keyword will help you attract the right kind of visitors—the ones that are actually looking for solutions provided by your content.

Let us provide you with details on how to research for keywords. Before we fill you in on the details, you should know that research for keyword is a continuous operation. You must consider modifying the keywords every now and then for optimum benefits. Doing keyword research has a host of benefits and some of them are; it helps you forecast the demand rate, adjust to the ever-changing market conditions, and let you know what searchers are seeking for!
SEO Keywords

  • Integrating the keywords together

When integrating the keywords together as group keywords, you must ensure that the keywords are relevant to one another. You should also focus on forming groups of keywords according to the intent of the searcher. For instance, a person browsing for ¨football games¨ can also be on the lookout for ¨Premier league games¨ or ¨International soccer matches.¨ Here, the keywords all concentrate on the subject, ¨Football.¨ Not only are the keywords relevant to one another, they also suit to what the browser is searching for.

  • Using the target keyword and modifiers in the title of your content and URLs

There´s no two ways about it; you must simply use the target keyword in the title of your content. In addition to that, you can also use modifiers that function as an adjective or an adverb to describe the title, which, in turn, can help you rank better.  You should also be well aware that URLs filled with keywords are important for optimizing SEO, as doing so can help your site reach a higher rank in the search engine results. The authorities at Google have stated that the words after the fifth word don´t carry much weight in the URL anymore; hence, you must include the keywords in the first five words of your URL for better results.

  • Include keyword in an image file

A very easy way to optimize your site is by including a keyword in an image file. Including the keyword in an image file will provide Google with an idea of what your content is trying to convey. When you don´t do that, all that Google views is pictures that have either alt text¨ blue widgets¨ or alt text ¨green widgets¨ written, leading Google into believing that your site focuses on only widgets. When filling out the alt tags, it is necessary to only include a key word or two. For instance, you should write alt=¨chocolate brownie¨ instead of alt=¨chocolate brownie best in the world cheap quality ingredients¨.

  • Using research tools to find the right keyword

There are plenty of keyword research tools that allow you to identify a proper list of keywords to target, thus, enabling you to get in touch with your selected consumers. Some of the keyword research tools you can use to find the right keyword are Ahrefs keyword explorer tool, Ubersuggest, AdWords keyword planner tool, and Moz´s keyword research tool etc.

  • Using keywords in your headings and subheadings

Incorporating keywords in your headings and subheadings is one of the best SEO strategies. When you do this, it allows Google to have a better idea of what your content is trying to convey, in turn, allowing it to categorize the content accordingly and relevantly. This will undoubtedly help you reach your target audience.  Therefore, you must use keywords in your H1, H2, or H3 tags.

  • Know the reach of your keyword

Here´s a harsh truth, ¨Not all men are created equal.¨ Similarly, keywords too differ with some being more effective than others. Therefore, it is essential for you to identify the powerful keywords. In order to have a better idea of how strong a keyword is, you should know if the keyword has a large search volume and if it is competitive. You should also choose a keyword that you think will reach the targeted audience. The keyword must have a close association to your site.



source http://amrutservices.com/keyword-research-for-search-engine-optimization/

Tuesday, 29 August 2017

Off-page search engine optimization In 2017

Before we discuss the various off-page search engine optimization strategies, it is important to understand what it means exactly. Off-page search engine optimization is basically a method of attracting more visitors to a particular site by making sure that the site is prominently shown by search engine results; the method includes everything you implement away from your website to elevate the profile of your website. While on-page SEO is done on the site itself, off-page SEO is done away from the site. For instance, writing a guest post for other site is a way of doing off-page site promotion.

Link Building and Off Page SEOSo, what are some of the off-page SEO strategies you can implement? Have a look below;

  • Submit your blogs to blog directories

By submitting your blogs to blog directories, you will increase your chances of obtaining and building effective back links. When opting for a directory, it is imperative that you only opt for a listing that is relevant to the service you provide. While doing this, you shouldn´t expect wonderful results overnight. On the bright side, the results will be more distinct in the long run.

  • Engage in social media platforms

These days, if you want your site to be renowned, it is of paramount importance for you to have a strong online presence. By interacting with people on various social media platforms, you will be promoting your site, which, in turn, will only aid in the expansion of your site or business. Doing this can also aid in the increase of back links you acquire. Therefore, engaging in social media platforms is a powerful off-page SEO strategy. If your site is regarded as one of the best in its category, it gets easier to optimize it. Having people talk good about your site both online and offline is the key here.

  • Submit your content to submission directory

When submitting your content to a submission directory, you should ensure that the content you provide is distinct and of the highest quality. If you submit a poorly written article that lacks substance and is only filled with an abundance of keywords, chances of the article being rejected are high. Before submission, you must also make sure that you provide the content with a relevant title that belongs to a particular, specific bracket.

  • Use social bookmarking sites

One of the easiest ways you can increase visitors to your site is by making effective use of social bookmarking sites.  You will do your site a huge favor if you bookmark it on commercial and marketable social bookmarking websites.

  • Submit the videos to popular submission sites

Submitting your videos to popular video submission sites is almost a guaranteed way of obtaining effective back links; that´s largely because submission websites that deal with videos usually boast of high PR. When submitting your videos, it is imperative that you provide the video with relevant title, tags, description and reference links.

  • Become active in forums and the online community

You must become active in forums and the online community in general if you intend to make your site renowned. When interacting with the people online, it is essential for you to only participate in forums relevant to the services, content, and product your business or site offers. Therefore, if you intend to build credibility, you must provide solutions to people´s queries and give them direction and advice.  If you are genuine and proactive, your actions will speak volumes about the content, product, service you provide.

  • Submit your images to commercial submission sites

You can also acquire quality back links if you submit your images to commercial submission sites. When submitting your images, it is imperative that you provide the pictures with relevant title, tags, description and reference links. You will also do your site a big favor if you optimize the images by providing them with short keyword influenced URL.

  • Focusing on content

Content will always be king here, but content is not only limited to ¨text, videos, and images,¨ published and shared through numerous social media platforms. It could mean a wide variety of things including the tag lines of the site to the logo, to the blog text, signage etc. Content means the entire viewing experience of the searcher.

  • Submit your infographics to commercial submission sites

Another way of getting quality back links is through the submission of infographics to relevant submission sites. Visit any popular site; you will see that the content there consists of infographics. What is it about infographics that make it so popular? Well, it is simply pleasing to the eyes and it provides one with a summary of the entire content.

Important links:
http://neilpatel.com/blog/everything-you-need-to-know-about-off-page-seo/
https://moz.com/blog/offpage-seo-strategies
http://www.echovme.in/blog/off-page-seo-strategies/



source http://www.amrutservices.com/off-page-search-engine-optimization-in-2017/

Sunday, 27 August 2017

On-Page Search Engine Optimization In 2017

On- Page Search Engine Optimization, in the simplest of terms, is basically a method of attracting more visitors to a particular site by making sure that the site is prominently shown by search engine results. We can´t stress enough on the importance of on-page SEO optimization. Although it might seem like the most monotonous thing to do in the world, it needs to be done nonetheless if you want your site to survive. On a short glance, you might think that on-page SEO only means the density of keywords and Meta tags, but let us tell you now that it is more than just that.

Sure, you don’t need reminding that we are in the year, 2017. And, just like we have seen vast improvements in technology over the last couple of years, Google´s algorithms no longer only focus on keyword density and Meta tags. Here´s what you need to do in order to ensure that you don´t lack in the on-page SEO department;

  • Make sure that the URLs are short

Your site can reach a higher rank in the search engine results if you use shorter, relevant URLs The authorities at Google have stated its algorithms now only focus on the first five words of the URL; hence, you must include the target keywords in the first five words of your URL for better results.
On Page SEO India 2017

  • Use the target keyword and modifiers in the title of your content

There´s no two ways about it; you must simply use the target keyword in the title of your content. In addition to that, another important factor when it comes to on-page SEO is modifiers. When you use modifiers that function as an adjective or an adverb to describe the title, it can help you rank better.

  • Use as many relevant images, videos, and graphs as possible

By adding relevant images, videos, and graphs, you can drastically decrease the bounce rate. Doing so will also guarantee that your visitors spend more time browsing through the site. As children, we hated text and content that didn’t have pictures, and as grown-ups, we are still the same. After all, there´s a kid in all of us. Google, these days, have been largely focusing on user-interaction signals; therefore, using images, videos, and graphs that visitors can link to on your site, will help boost your rankings.

  • Is the target keyword included in the first 50 words?

If you have experience with SEO, you should know the importance of including the target keyword in the first 50 words. Many people start their posts, beating about the bush, going on about stuff, writing a prolog or an introduction like they were writing a novel; you should avoid doing that. Including the keyword in the first 50 words will provide Google with an idea of what your content is trying to convey.

  • Make sure your mobile site is user-friendly

According to Google authorities, ¨Slow loading sites frustrate users and negatively impact publishers. In our new study, ¨The Need for Mobile Speed, ¨ we found that 53 percent of mobile site visits are abandoned if pages take longer than 3 seconds to load.¨ Hence, you should ensure that your site boasts of a responsive design and is mobile-friendly. You should be aware that Google no longer sits on the sidelines when they come across sites that are not mobile-friendly; these sites do face the music.

  • Include keyword in an image file

A very easy way to optimize your site is by including a keyword in an image file. Including the keyword in an image file will provide Google with an idea of what your content is trying to convey. When you don´t do that, all that Google views is pictures that have either alt text¨ blue widgets¨ or alt text ¨green widgets¨ written, leading Google into believing that your site focuses only on widgets. When filling out the alt tags, it is necessary to only include a keyword or two. For instance, you should write alt=¨chocolate brownie¨ instead of alt=¨chocolate brownie best in the world cheap quality ingredients¨.

  • Focus on the length of the content

Reports conducted by experts claim that the longer the content, the higher the rankings of the site and that length is strength. If you want to bring more long tail traffic, it is of paramount importance for your content to have a minimum of 2000 words. However, you should know that quality also matters; hence, your content can´t go off on tangents and must be super fixed on relevant content.

Some important links for more information:
http://backlinko.com/on-page-seo
https://www.forbes.com/sites/johnrampton/2017/03/30/12-most-effective-seo-strategies-for-2017/



source http://www.amrutservices.com/on-page-search-engine-optimization-in-2017/

Wednesday, 28 June 2017

Search Engine Optimization In 2017

Search Engine Optimization is basically a process or method of attracting more visitors to a particular site by making sure that the site is prominently shown by search engine results. Therefore, it is of paramount importance for you to implement several SEO methods to bring more traffic to your site. Search Engine Optimization in 2017 requires you to;

  • Ensure that your site is accessible in a jiff

Don´t let us tell you the importance of ensuring that your site is accessible in a jiff. Please do allow Google to fill you in on the details, ¨Slow loading sites frustrate users and negatively impact publishers. In our new study, ¨The Need for Mobile Speed,¨ we found that 53 percent of mobile site visits are abandoned if pages take longer than 3 seconds to load.¨

  • Focus on voice search

More people these days have begun using voice search to seek answers for their questions. And, the 2016 Internet Trends Report by KPCB consolidates the aforementioned viewpoint; the report states that there has been a 7x increase in voice search queries since 2010. The report also includes inputs from Andrew Ng, the chief scientist at Baidu. He is quoted saying, ¨As speech recognition accuracy goes from say 95% to 99%, all of us in the room will go from barely using it today to using it all the time. Most people underestimate the difference between 95% and 99% accuracy-99% is a game changer.¨

  • Usage of links

Recent studies have confirmed that links play an instrumental role towards helping increase the rank of a site. However, having poor content with an abundance of links will not aid in search engine optimization. The employees of the award winning full-service digital marketing agency, Stone Temple, are of the opinion that, ¨If your content is not relevant or competitive, links won´t help your ranking. If it is, links will make the difference.¨

  • Ensure that your content contains relevant keywords

In order to have an optimized site, it is imperative that you ensure that your content contains relevant keywords. When focusing on keywords, you shouldn´t only subject or limit to a couple of words. Instead, you should identify words that are relevant to the topic. For example, if you are writing content about baking a chocolate brownie, you will need to fill your content with relevant words such as dark chocolate, vanilla essence, cocoa powder—basically ingredients that are required to bake a chocolate brownie.

  • Have you tried using shorter URLs yet?

By now, you should be well aware that URLs filled with keywords are important for optimizing SEO, but are you aware of the fact that you can help your site reach a higher rank in the search engine results if you use shorter, relevant URLs? The authorities at Google have stated that the words after the fifth word don´t carry much weight in the URL anymore; hence, you must include the keywords in the first five words of your URL for better results.

  • Optimize for local search

In this day and age, it is imperative that you optimize your mobile site for local search, especially if you offer products and services locally. Here´s an excerpt extracted from the outstanding post, SEO and Digital Trends in 2017, ¨In a mobile-only world, the relevance of local search is even higher. This seems to be the strategic reason both for an update like Possum and all the tests we see in local, and also of the acquisition of a company like Urban Engines, whose purpose is to analyze the ¨Internet of Moving Things.¨

  • Focus on the optimization of smartphone and tablet browsing

In this contemporary world where everything is accessible in the palm of our hand because of the invention of smartphones and tablets, know that it is imperative for you to focus on the optimization of smartphone and tablet browsing. Unlike previous years, Google now focuses on the mobile version of a site to serve as its primary index.

  • Concentrate on increasing the content

All reports unanimously agree that the longer the content, the higher the rankings of the site. The esteemed blogger, author, serial entrepreneur, and software engineer, R.L. Adams, has mentioned, ¨I rank #1 for so many of the most competitive searches, and almost all of those articles are over 2,000 words. The goal isn´t to simply write 2,000 words of rambling content. No, size matters, but so does the quality in that size. It needs to be well written for starters, and it can´t go off on tangents. The content has to be laser-focused.¨

Some important links for more information:
https://www.forbes.com/sites/robertadams/2016/11/29/seo-2017-8-crucial-rules-for-dominating-googles-search-results/#2f46de8d7415
https://www.forbes.com/sites/johnrampton/2017/03/30/12-most-effective-seo-strategies-for-2017/



source http://www.amrutservices.com/search-engine-optimization-in-2017/