Tuesday 29 August 2017

Off-page search engine optimization In 2017

Before we discuss the various off-page search engine optimization strategies, it is important to understand what it means exactly. Off-page search engine optimization is basically a method of attracting more visitors to a particular site by making sure that the site is prominently shown by search engine results; the method includes everything you implement away from your website to elevate the profile of your website. While on-page SEO is done on the site itself, off-page SEO is done away from the site. For instance, writing a guest post for other site is a way of doing off-page site promotion.

Link Building and Off Page SEOSo, what are some of the off-page SEO strategies you can implement? Have a look below;

  • Submit your blogs to blog directories

By submitting your blogs to blog directories, you will increase your chances of obtaining and building effective back links. When opting for a directory, it is imperative that you only opt for a listing that is relevant to the service you provide. While doing this, you shouldn´t expect wonderful results overnight. On the bright side, the results will be more distinct in the long run.

  • Engage in social media platforms

These days, if you want your site to be renowned, it is of paramount importance for you to have a strong online presence. By interacting with people on various social media platforms, you will be promoting your site, which, in turn, will only aid in the expansion of your site or business. Doing this can also aid in the increase of back links you acquire. Therefore, engaging in social media platforms is a powerful off-page SEO strategy. If your site is regarded as one of the best in its category, it gets easier to optimize it. Having people talk good about your site both online and offline is the key here.

  • Submit your content to submission directory

When submitting your content to a submission directory, you should ensure that the content you provide is distinct and of the highest quality. If you submit a poorly written article that lacks substance and is only filled with an abundance of keywords, chances of the article being rejected are high. Before submission, you must also make sure that you provide the content with a relevant title that belongs to a particular, specific bracket.

  • Use social bookmarking sites

One of the easiest ways you can increase visitors to your site is by making effective use of social bookmarking sites.  You will do your site a huge favor if you bookmark it on commercial and marketable social bookmarking websites.

  • Submit the videos to popular submission sites

Submitting your videos to popular video submission sites is almost a guaranteed way of obtaining effective back links; that´s largely because submission websites that deal with videos usually boast of high PR. When submitting your videos, it is imperative that you provide the video with relevant title, tags, description and reference links.

  • Become active in forums and the online community

You must become active in forums and the online community in general if you intend to make your site renowned. When interacting with the people online, it is essential for you to only participate in forums relevant to the services, content, and product your business or site offers. Therefore, if you intend to build credibility, you must provide solutions to people´s queries and give them direction and advice.  If you are genuine and proactive, your actions will speak volumes about the content, product, service you provide.

  • Submit your images to commercial submission sites

You can also acquire quality back links if you submit your images to commercial submission sites. When submitting your images, it is imperative that you provide the pictures with relevant title, tags, description and reference links. You will also do your site a big favor if you optimize the images by providing them with short keyword influenced URL.

  • Focusing on content

Content will always be king here, but content is not only limited to ¨text, videos, and images,¨ published and shared through numerous social media platforms. It could mean a wide variety of things including the tag lines of the site to the logo, to the blog text, signage etc. Content means the entire viewing experience of the searcher.

  • Submit your infographics to commercial submission sites

Another way of getting quality back links is through the submission of infographics to relevant submission sites. Visit any popular site; you will see that the content there consists of infographics. What is it about infographics that make it so popular? Well, it is simply pleasing to the eyes and it provides one with a summary of the entire content.

Important links:
http://neilpatel.com/blog/everything-you-need-to-know-about-off-page-seo/
https://moz.com/blog/offpage-seo-strategies
http://www.echovme.in/blog/off-page-seo-strategies/



source http://www.amrutservices.com/off-page-search-engine-optimization-in-2017/

Sunday 27 August 2017

On-Page Search Engine Optimization In 2017

On- Page Search Engine Optimization, in the simplest of terms, is basically a method of attracting more visitors to a particular site by making sure that the site is prominently shown by search engine results. We can´t stress enough on the importance of on-page SEO optimization. Although it might seem like the most monotonous thing to do in the world, it needs to be done nonetheless if you want your site to survive. On a short glance, you might think that on-page SEO only means the density of keywords and Meta tags, but let us tell you now that it is more than just that.

Sure, you don’t need reminding that we are in the year, 2017. And, just like we have seen vast improvements in technology over the last couple of years, Google´s algorithms no longer only focus on keyword density and Meta tags. Here´s what you need to do in order to ensure that you don´t lack in the on-page SEO department;

  • Make sure that the URLs are short

Your site can reach a higher rank in the search engine results if you use shorter, relevant URLs The authorities at Google have stated its algorithms now only focus on the first five words of the URL; hence, you must include the target keywords in the first five words of your URL for better results.
On Page SEO India 2017

  • Use the target keyword and modifiers in the title of your content

There´s no two ways about it; you must simply use the target keyword in the title of your content. In addition to that, another important factor when it comes to on-page SEO is modifiers. When you use modifiers that function as an adjective or an adverb to describe the title, it can help you rank better.

  • Use as many relevant images, videos, and graphs as possible

By adding relevant images, videos, and graphs, you can drastically decrease the bounce rate. Doing so will also guarantee that your visitors spend more time browsing through the site. As children, we hated text and content that didn’t have pictures, and as grown-ups, we are still the same. After all, there´s a kid in all of us. Google, these days, have been largely focusing on user-interaction signals; therefore, using images, videos, and graphs that visitors can link to on your site, will help boost your rankings.

  • Is the target keyword included in the first 50 words?

If you have experience with SEO, you should know the importance of including the target keyword in the first 50 words. Many people start their posts, beating about the bush, going on about stuff, writing a prolog or an introduction like they were writing a novel; you should avoid doing that. Including the keyword in the first 50 words will provide Google with an idea of what your content is trying to convey.

  • Make sure your mobile site is user-friendly

According to Google authorities, ¨Slow loading sites frustrate users and negatively impact publishers. In our new study, ¨The Need for Mobile Speed, ¨ we found that 53 percent of mobile site visits are abandoned if pages take longer than 3 seconds to load.¨ Hence, you should ensure that your site boasts of a responsive design and is mobile-friendly. You should be aware that Google no longer sits on the sidelines when they come across sites that are not mobile-friendly; these sites do face the music.

  • Include keyword in an image file

A very easy way to optimize your site is by including a keyword in an image file. Including the keyword in an image file will provide Google with an idea of what your content is trying to convey. When you don´t do that, all that Google views is pictures that have either alt text¨ blue widgets¨ or alt text ¨green widgets¨ written, leading Google into believing that your site focuses only on widgets. When filling out the alt tags, it is necessary to only include a keyword or two. For instance, you should write alt=¨chocolate brownie¨ instead of alt=¨chocolate brownie best in the world cheap quality ingredients¨.

  • Focus on the length of the content

Reports conducted by experts claim that the longer the content, the higher the rankings of the site and that length is strength. If you want to bring more long tail traffic, it is of paramount importance for your content to have a minimum of 2000 words. However, you should know that quality also matters; hence, your content can´t go off on tangents and must be super fixed on relevant content.

Some important links for more information:
http://backlinko.com/on-page-seo
https://www.forbes.com/sites/johnrampton/2017/03/30/12-most-effective-seo-strategies-for-2017/



source http://www.amrutservices.com/on-page-search-engine-optimization-in-2017/