Focus On Long Tail Keywords For Better Visibility

Is it easier to rank on Google for Long tail keywords?

If you have following questions

• What is long tail keywords in SEO?
• How do you do keyword research?
• What is the long tail phenomenon?
• What is keyword research in SEO?

Read my in-depth article to help you understand how to get better customer by making your website copy, blog, press releases, YouTube video with these forgotten techniques that are still working for many marketers.

As search engine optimizers we are used to researching keywords and finding the most relevant ones for SEO purposes. Keywords are essential components of our search engine marketing strategy through which we aim to rank high on search engines, and also drive traffic through increasing the website’s visibility for the search terms that we are targeting. We talk about relevant keywords, those that relate closely to the products and services that we offer on our web pages. Now, if we look carefully, ranking high for such search terms is almost next to impossible as the competition for such search terms and general keywords is high. Almost everyone is trying hard to rank for these search terms.

Long tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. Source Yoast

My teachers taught me not to do so. Why? When we begin our search engine optimization game, we must plan to hit the target with less competitive keywords. These are the words or phrases that are less often used by web visitors; however, these are mostly used by those visitors who are at the closing end of the buying cycle. Online search begins with the most specific or we shall say general keywords, where people have just started to find the products they need. They get more precise in their search when they get serious about buying and hence, the search terms then get more purposeful and gain more depth.

These set of words used by web surfers are referred to as “long tail ends” – and are the set of words that pertain to what the searcher, in particular, is interested in.

Long Tail Keyword Examples

If I am beginning to search for jeans, I will type in the keyword “jeans,” but with the span of my search, as my learning about the product enhances, I would get more detailed with my search and look for particulars like “stonewashed sandblast jeans in 12oz denim.” Not every jeans seller will optimize for these search terms, knowing that the traffic for these terms would be low; hence the window opens for you to do so.

Long Tail Search Marketing Valuable Tip

Optimizing for low traffic searched long tail keywords (low hanging fruit) helps in gaining top search engine rankings for these specific search terms. The competition level is low, gives us the opportunity to gain top visibility. Although the traffic for such terms might be low, the conversion level might be high, and people arriving would know particularly what they are searching for making conversion a reality.

Long Tail SEO for Lawyers to get Better Cases – Report by Lawyer SEO Expert Qamar Zaman

Advantages of Contents with Long Tail Keywords in a Lawyer Site

Researching Your Long Tail Keywords – The Low Hanging Fruit

Keyword research is an important part of search engine optimization. Although we may be familiar with the process of selecting keywords without it, it remains essential to conduct keyword research to anchor what must be done. Many keyword research tools are available online – the most used include the Google Keyword Research tool, Wordtracker, and many others. Researching keywords may not be rocket science, but this is a place where many of my friends make mistakes.

An ethical war is played between the high competition and highly trafficked keywords and those that have a lower level of competition. I usually select the average level trafficked keywords and re-engineer them, or in other words, research these keywords further to gain insight into what would be the most useful long tail ends that could be used for SEO. Word tracker gives you the option to click search next to every keyword in its results and helps you to pick up the less competitive options to be used for SEO.

With the Google keywords tool, you can pick a word to research, get needed insights and arrive at the long tail end that could be used in the optimization process.

At this point, we are not yet done with the process. We must check these search terms on Google before actually embedding them into our text and on our web pages to check the level of competition. Google analytics would help us further when we optimize our web pages with the selected long tail ends.

Monitoring Performance of Keywords That Convert

Time has taught us many things. Once we are done with our optimization process, monitoring our performance will help us to adjust and tweak our keyword strategy and replace the low-performing keywords. Thus we will improve our online presence.

By: Mehul Dedhia
Affordable Link Building Expert
Skype ID: mehul.dedhia9999

The post Focus On Long Tail Keywords For Better Visibility appeared first on Amrut Services.

source https://amrutservices.com/focus-long-tail-keywords-better-visibility/

Google Maps For Local Search Engine Optimization – How Can It Bring You More Customers?

When you are working on SEO, you must try to look for different avenues to reach your target. And, if you are a local business attempting to rank high in search engines, it can get a bit competitive. Although it could certainly help your cause if you acquire relevant links to your site from all over the globe, it could be insignificant when in competition with the local sites that have been optimized masterfully, therefore, preventing you from reaching a high rank in the search engines. There are other ways for you to create a strong presence online and one of the ways includes investing in Google Maps.

How can Google Maps help you bring more customers?

If reports published by Google are to be believed, more than 90% of customers get their products from local business operations. Hence, it is essential for you to locally optimize your business. Statistics provided by Google state that over 50 percent of users that are on the lookout for retail stores utilize Google Maps to navigate their way to the stores while more than 70 percent of the consumers utilize location-based services to find their way.

What are some of the effective Google Maps SEO practices for local purpose?

First and foremost, you must use Google Local in order to seek optimum results and innumerable benefits. Google Local comprises of two main features—Google Places for Business and Local Google+ pages. So, how do they differ? Well, Google Places for Business focuses on ensuring that the target audience of your business has all the correct information on your business enterprise including contact information, address, opening hours, and contact information. On the other hand, Local Google + pages work effectively in helping you converse with your customers. And, when your customers can reach you easily and vice-versa, you will be able to respond to their queries, complaints, and suggestions etc. as soon as possible. And, when you provide them with a quick reply, it will assure the customers of your credibility as a reliable business organization, therefore, ensuring customer satisfaction and helping you get more exposure.

When choosing categories for your business, you should ensure that your business specifically provides everything relevant to the category chosen. In order to ensure that your site ranks high in local Google maps searches, you must have reliable sites talking glowingly of your site. It also helps if you have plenty of reviews talking about your services; the more the reviews, the more the chances of your site ranking higher in the local search engine.  Reports and statistics provided by Nielsen state that more than 90 percent of customers trust recommendations and reviews provided by third parties. Google gives a lot of emphasis on reviews provided by customers on third party reviews, and if your business site has plenty of positive remarks, you will feature in the Google search engine more noticeably. Google takes into consideration how many reviews you boast on third-party reviews such as YP.com, tripadvisor.com, and Yelp etc. Therefore, you must do whatever possible to persuade your customers into providing reviews on the third party sites. You can encourage them to do so by reminding them after purchases and letting them know how their reviews could make or break your business.

When forming a business title, it is necessary for you to fill it with relevant keywords. However, we would advise you against cramming the title with keywords. In order to rank high, it is imperative that your site boasts of links from local sites. The goal here is to target the local market. However, it isn´t necessary for you to only get links that are relevant to your content and services. The objective here is to get local links to your site regardless of its relevance to your site or the product you offer. This will give credentials to your site and help your reach higher rankings in the local search engine.

Another factor to review in order to bolster your rankings is to consider including your State and City to your site´s title on every page; this will undoubtedly help grab Google´s attention. Since there are many people that use Google Earth, you also shouldn´t miss out on the opportunity to lure them in. However, in order to entice them, you must first add a Google KML file and GEO Sitemap Notations.

Please check our off-page SEO services which are very effective for boosting Google Maps.

The post Google Maps For Local Search Engine Optimization – How Can It Bring You More Customers? appeared first on Amrut Services.

source https://amrutservices.com/google-maps-local-search-engine-optimization-can-bring-customers/

IFTTT Syndication Network For Content Marketing And Search Engine Optimization

Without beating about the bush, let´s discuss what IFTTT Syndication stands for. IFTTT is basically the short form of ¨if this then that.¨ When explained, it means that when an event occurs in a particular channel, the action automatically triggers an action within another one. IFTTT is a web-based tool that has a host of benefits and it can be used as an effective SEO strategy to increase traffic to a site, followers, shares and all that.

According to Wikipedia, IFTTT is a, ¨ free web-based service that people use to create chains of simple conditional statements called applets. An applet is triggered by changes that occur within other web services such as Gmail, Facebook, Instagram, or Pinterest. An applet may send an e-mail message if the user tweets using a hashtag or copy a photo on Facebook to a user´s archive if someone tags a user in a photo.¨

Generally, the IFTTT boasts of two different types of syndication and they are branded network and persona network. A branded network would basically require one to either use the name of a person or a brand on all the network accounts. Persona network would require one to use a different set of keywords to function as the names of accounts.

How to set up and install IFTTT syndication network operations?

In order to set up IFTTT, there is a requirement for you to create an account on IFTTT.com. After doing that, you can choose to add the channels and social media platforms you would like to add to the service. Some of these channels may include Facebook profile, Twitter account, WordPress account etc. Then, you will need to activate these profiles and give permission to IFTTT to post to them. After that, you will need to search for your RSS feed. Your RSS feed is updated every time you upload new content to your profile. And, we will need the RSS feed to function as a trigger to get the IFTTT operational.

IFTTT Syndication Network used for SEO purposes

IFTTT Syndication Network can be used for multiple SEO purposes. There are plenty of social media platforms available these days and we need to have a strong presence in all of them. However, updating each individual post on these different platforms can be an arduous task. Luckily, we no longer need to pay attention to each of these platforms as IFTTT can help automatically syndicate the post from one of the social media platform to the other different accounts. For instance, if you post a status on Twitter, using the IFTTT will automatically help syndicate the post to your other social media platforms and channels. IFTTT is the short form of ¨If this then that.¨ Your RSS feed will be categorized as the ¨If this¨ segment of the recipe and your social account falls under the ¨If that¨ category. Thus, whenever you upload an article in your site, your feed will also be automatically updated. So, what happens when your feed is updated? Well, the IFTTT then comes into play and uploads that particular article on all of your social media accounts.

However, we would advise you to respond to your posts individually and not have an automated response. After all, no one likes being replied to by a robot; we all crave for a human presence.

There isn’t a dearth of channels and recipes on offer on the IFTTT website. Therefore, you can have the pick of the bunch or simply create your own recipe from the channels available; there are close to 300 channels available for you to choose from. The web tool also boasts of different actions and triggers that you can customize to your needs, requirements and convenience. So, all that is required for you to do on the IFTTT website is to choose one trigger and pick the action that you would like to occur when the trigger is set to motion; this process, in short, is known as formulating a recipe.

There is another way to effectively use the IFTTT syndication network for SEO purposes. You can use the network to help produce ideas from people active in various social media platforms.  You can use IFTTT to help accumulate relevant pictures posted on social media accounts such as Instagram, Facebook, Pinterest etc., and save them to your account. After you have enough material to integrate into your new post, you should first proceed to ask the owner for permission to use it. And, more often than not, the owner will wax lyrical of your post on social media platforms himself/herself.

The post IFTTT Syndication Network For Content Marketing And Search Engine Optimization appeared first on Amrut Services.

source http://amrutservices.com/ifttt-syndication-network-content-marketing-search-engine-optimization/

Keyword Research For Search Engine Optimization

In order to have an optimized site, it is of paramount importance for your content to be filled with relevant keywords. When focusing on keywords, you shouldn´t only subject or limit to a couple of words. Instead, you should identify words that are relevant to the topic. Therefore, it is just as important to pick the right keywords as it is to include them in the content. For example, if you are writing content about baking a chocolate brownie, you will need to fill your content with relevant words such as dark chocolate, vanilla essence, cocoa powder—basically ingredients that are required to bake a chocolate brownie. You should also know that a right keyword will help you attract the right kind of visitors—the ones that are actually looking for solutions provided by your content.

Let us provide you with details on how to research for keywords. Before we fill you in on the details, you should know that research for keyword is a continuous operation. You must consider modifying the keywords every now and then for optimum benefits. Doing keyword research has a host of benefits and some of them are; it helps you forecast the demand rate, adjust to the ever-changing market conditions, and let you know what searchers are seeking for!

• Integrating the keywords together

When integrating the keywords together as group keywords, you must ensure that the keywords are relevant to one another. You should also focus on forming groups of keywords according to the intent of the searcher. For instance, a person browsing for ¨football games¨ can also be on the lookout for ¨Premier league games¨ or ¨International soccer matches.¨ Here, the keywords all concentrate on the subject, ¨Football.¨ Not only are the keywords relevant to one another, they also suit to what the browser is searching for.

• Using the target keyword and modifiers in the title of your content and URLs

There´s no two ways about it; you must simply use the target keyword in the title of your content. In addition to that, you can also use modifiers that function as an adjective or an adverb to describe the title, which, in turn, can help you rank better.  You should also be well aware that URLs filled with keywords are important for optimizing SEO, as doing so can help your site reach a higher rank in the search engine results. The authorities at Google have stated that the words after the fifth word don´t carry much weight in the URL anymore; hence, you must include the keywords in the first five words of your URL for better results.

• Include keyword in an image file

A very easy way to optimize your site is by including a keyword in an image file. Including the keyword in an image file will provide Google with an idea of what your content is trying to convey. When you don´t do that, all that Google views is pictures that have either alt text¨ blue widgets¨ or alt text ¨green widgets¨ written, leading Google into believing that your site focuses on only widgets. When filling out the alt tags, it is necessary to only include a key word or two. For instance, you should write alt=¨chocolate brownie¨ instead of alt=¨chocolate brownie best in the world cheap quality ingredients¨.

• Using research tools to find the right keyword

There are plenty of keyword research tools that allow you to identify a proper list of keywords to target, thus, enabling you to get in touch with your selected consumers. Some of the keyword research tools you can use to find the right keyword are Ahrefs keyword explorer tool, Ubersuggest, AdWords keyword planner tool, and Moz´s keyword research tool etc.

• Using keywords in your headings and subheadings

Incorporating keywords in your headings and subheadings is one of the best SEO strategies. When you do this, it allows Google to have a better idea of what your content is trying to convey, in turn, allowing it to categorize the content accordingly and relevantly. This will undoubtedly help you reach your target audience.  Therefore, you must use keywords in your H1, H2, or H3 tags.

• Know the reach of your keyword

Here´s a harsh truth, ¨Not all men are created equal.¨ Similarly, keywords too differ with some being more effective than others. Therefore, it is essential for you to identify the powerful keywords. In order to have a better idea of how strong a keyword is, you should know if the keyword has a large search volume and if it is competitive. You should also choose a keyword that you think will reach the targeted audience. The keyword must have a close association to your site.

source http://amrutservices.com/keyword-research-for-search-engine-optimization/