Social Media Optimization Along With Content Marketing And Its Importance In 2017

According to Wikipedia, Social Media Optimization, known as SMO, in short, is ¨the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites such as Facebook, Twitter, video sharing websites and blogging sites.¨

Social Media Optimization functions similarly to SEO as both work towards acquiring as much traffic as possible for a site. One of the major objectives of social media optimization is to propel online profiles to share the content´s links to website to as many social media platforms as possible. Social media optimization primarily functions to generate content that is unique and captivating, to say the least. And, when we talk content, we are not limiting it to just text—it could be fun video snippets, wonderfully captured images of picturesque views etc.

Gone are the days when people used to solely rely on TV channels to know the news. Since 2010, with younger people on the forefront, social media platforms have usurped TV channels as the number 1 source for news.

So, what strategies are required to ensure social media optimization?

Well, you need to do a variety of things to ensure social media optimization.

• First and foremost, it is imperative for you to acquire backlinks to your site.
• You must also generate numerous inbound links. You must integrate links to your sites in order to enhance the user experience.
• You should also focus on tagging and bookmarking and you can easily do so by installing features such as ¨add to Twitter, add to Instagram etc.¨ Of course, you must give other people permission to use your content.
• In order to drive visitors to your website, you can consider integrating YouTube videos to your site. You should also ensure that your content reaches relevant sites through whatever way possible. Doing this will increase the chances of your site building back links.

What is the importance of Social Media Optimization?

Getting involved with social media optimization will provide you with a host of benefits and advantages. So, how can it help you exactly?

• Well, firstly, social media optimization will not create a hole in your pocket; it is cost effective. Compared to traditional forms of marketing, social media optimization is simply dirt cheap and it helps drive traffic from different sources. Your site will no longer have to solely depend on search engines.
• Since you are in complete charge of the operation, you can only share your content to sites and social media platforms that are relevant to what you are providing, thus, helping you reach target audience.
• Social media optimization basically does a stellar job of helping build brands; it helps increase the awareness of a product, event, or brand through the use of numerous social media platforms.
• People talk a lot and they generally speak a lot about things they see on social media platforms. If the products, services, and content etc. are to their liking, they will tell their relatives about it. They will be able to share the products, services, and content to their friends, relatives through social media platforms easily. Thus, they end up subconsciously advertising for you.
• Social media optimization also plays an instrumental role in helping increase relevant links; search engines love links that are created through tagging, sharing, bookmarking, and posting. The more backlinks you have, the more the chances of your site ranking high in search engines.

Why must you use Social Media Optimization?

Social Media Optimization can work as a communication channel for you and your viewers, visitors, customers. By having a strong online presence, your visitors and customers can easily reach you through your social media profile. When your customers can reach you easily and vice-versa, you will be able to respond to their queries, complaints, and suggestions etc. as soon as possible. And, when you provide them with a quick reply, it will assure the customers of your credibility as a reliable business organization, therefore, ensuring customer satisfaction. This mode of communication will ultimately strengthen your relationship with your customer and it will help you cater to the needs and requirements of your customers as well.

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How To Boost Your Links With Topical Relevance

According to the site, Searchmetrics.com, ¨ Topical relevance is mainly used in conjunction with backlinks. Websites that carry similar content are said to have topical relevance. Backlinks from websites that are topically relevant have more impact on a website´s position in search results than backlinks from sites that are not related. Search engines assume that topically relevant links are used to offer users additional information that could be helpful¨

Although SEO strategies have changed over the years largely owing to Google´s ever-changing search algorithms, the only thing that has remained uniform is the paramount importance of links. However, you should understand that obtaining links from just about anywhere will not help your site at all. You must put more emphasis into getting the right link instead. In current times, a lot of emphasis is given to the relevance of the links.  For instance, the site linking to another site must either provide similar content or additional relevant information and help. If you have these types of links, you will enjoy numerous advantages. However, if the links you possess are irrelevant and if Google categorizes them as spam links, those links will be as useful as vestigial organs in a human body. Luckily for you, all the sites that link to you need not necessarily be pertinent; only the page needs to be relevant.

Performing SEO locally

Although it could certainly help your cause if you acquire relevant links to your site from all over the globe, it could be insignificant when in competition with the local sites that have been optimized masterfully, therefore, preventing you from reaching a high rank in the search engines. Therefore, in such cases, you should aim to get local links to your site regardless of its relevance to your site or the product you offer. This will give credentials to your site and help your reach higher rankings in the local search engine.

Here is one article, although its old, but have good points:

Repurposing Content: 6 Steps to Boost Backlinks & Rankings 5x

Do you frequently make great post on your blog yet you still don’t see the traffic or customers rolling in?
In 2016, creating content is more than just writing niche specific articles on your blog.
Now there are a ton of different types of content and different ways to share these pieces of content. Repurposing Content: 6 Steps to Boost Backlinks & Rankings 5x

The question arises: What will you do to acquire the relevant links that you require?

If you are simply focusing on SEO optimization through links with tropical relevance, you should do everything in your hands to attract the sites that are relevant to your website; you should tempt them into linking to your site. For instance, one of the easiest ways to do so is to write instructional posts. If you are providing solutions on how to change a brake tire, a business website that deals with brake tires will be tempted into linking to your site. Posting pictures of how you accomplished the task on social media platforms can help your site get major publicity too.

Let us be brutally honest here; you might produce wonderful, quality content that boasts of the appropriate length and doesn´t go off on tangents, but the truth is, it can´t promote itself; that´s where you come in! You shouldn´t feel embarrassed to send the content to a relevant site. What do you have to lose? They might not link to your site, and that´s it! Consider the benefits you might potentially get from sending your content to a relevant site; the site could end up sharing the post, in turn, bringing in more traffic to your site, and God forbid, even end up bringing links to your post.

When dealing with SEO locally, you should instead direct your focus in a different area. The goal here is to target the local market. However, it isn´t necessary for you to only get links that are relevant to your content and services. The objective here is to get local links to your site regardless of its relevance to your site or the product you offer. This will give credentials to your site and help your reach higher rankings in the local search engine.

So, how do you acquire local backlinks?

When you are attempting to acquire local backlinks, you should focus on grabbing headlines locally. If you generate content that the local station or tabloid would be interested in, you might end up getting the local station or tabloid linking to your site. Another quick-fire method of getting local backlinks is through association with the local charity organizations and businesses.

Therefore, when attempting to boost your links, you should first know whether you want your website to perform well locally or globally. However, by now, you should be well aware of the importance of relevancy; it is not only about acquiring backlinks. If the links you possess are irrelevant and if Google categorizes them as spam links, those links will be as useful as vestigial organs in a human body.

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